Week 1 worksheet

Show it. Listen. Build the decision list.

Collect the signal before the Thursday, March 26, 2026 decision meeting.

Worksheet

Fill this out before Thursday.

Capture the notes, then copy the summary into a meeting note, thread, or AI prompt.

Trusted reviewers

Who should see the campaign this week?

Add each reviewer as its own entry. Press Enter to add quickly. Then use the saved entry actions to push it into CRM or shared contacts.

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Key questions

What exact questions keep coming up?

Add one question at a time. Use the button or press Ctrl+Enter.

Objections

What is slowing people down?

Keep each objection separate so you can sort, answer, or remove it later.

Decision list

What must be decided on March 26?

Add only the real Thursday decisions. If it can wait, leave it out.

Current pitch

What is the best one-sentence version right now?

Keep it direct enough to test in a message or short call.

Meeting-ready summary

Use this as the handoff into AI or the Thursday meeting.

This field updates as you type. Copy it into a message thread, note, or AI tool.

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Summary ready to copy.

Daily plan

Seven days.

Thursday, March 19

Kick off the campaign.

  • Show the landing page and the current Free, $5/mo, and $20/mo ladder.
  • Ask people where the offer feels unclear, weak, or incomplete.
  • Leave with a real list of questions instead of defending the current copy.

Friday, March 20

Sort the first reactions.

  • Move every question into buckets: price, offer, trust, proof, and next step.
  • Highlight the wording that repeats.
  • Cut duplicate notes down to the clearest version.

Saturday, March 21

Tighten the message.

  • Rewrite the one-sentence pitch three different ways.
  • Test which version feels easiest to say and easiest to understand.
  • Keep only the language that makes the ladder clearer.

Sunday, March 22

Clean up the decision list.

  • Separate true decisions from open questions.
  • Write one sentence for what must be locked on Thursday.
  • Delete anything that can wait until after launch.

Monday, March 23

Get outside signal.

  • Put the current ladder in front of a few warm contacts who were not in the kickoff.
  • Ask where they hesitate, not whether they like it.
  • Capture the phrases that lead to the cleanest response.

Tuesday, March 24

Turn notes into choices.

  • Write the top two or three ladder options still worth discussing.
  • Draft the strongest version of each option.
  • Prepare the tradeoffs so Thursday does not drift.

Wednesday, March 25

Prep the Thursday close.

  • Bring one short summary, one decision list, and one current pitch.
  • Put the repeated objections at the top.
  • Show only the choices that are ready to approve.

5-minute tasks

Use these when momentum stalls.

Quick wins

Check these off whenever momentum stalls.

Decision prep

Use these before the March 26 meeting.

AI assist

Use AI to compress the notes.

Paste in the worksheet summary, raw notes, or both.

Prompt 01

Sort the raw questions.

Use this after the first round of feedback.

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Prompt 02

Turn objections into fixes.

Use this when the same hesitation shows up twice.

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Prompt 03

Sharpen the pitch.

Use this when the offer still feels wordy.

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